Crafting a feeling.

The BMW Motorrad design process.

Striking characters work in the BMW Motorrad design team. Every designer has their own style and feels at home in their own biker scene. And each and every one of them adds their own inspiration and passion. These different forms are then combined in the design process: they are manifested in each new BMW Motorrad creation. Edgar Heinrich, head designer at BMW Motorrad, introduces the BMW Motorrad design team and the design process.

“
When it comes to creativity, there are no standards. ”

Edgar Heinrich

Head designer BMW Motorrad

Designing means bringing an idea to life.

The first step of this process is to sketch the idea on paper. After this, there are many other steps such as "Tape Drawing" to define the lines, "Clay Modelling", the moulding of a three-dimensional model out of industrial plastiline, right up to "3D modelling" in a virtual space. At the end of the creative process, the colour and material design with its many possibilities for personalisation are finished.

“
Uncovering a new motorcycle is a truly special moment: you are standing before the work of an entire team over the space of several months. ”

Edgar Heinrich

Head designer BMW Motorrad

Living and working. Make Life a Ride.

"Those who have taken their bike right to the limit understand which requirements a motorcycle must fulfil", Edgar Heinrich says. For this reason, all designers at BMW Motorrad are passionate motorcyclists themselves. The fact that they work on their machines in their free time as well gives designers the opportunity to implement wholly unique ideas alongside standard production. From modern to high-tech bikes, and even vintage motorcycles, everything is represented in the garages of these creative geniuses. They find out how far they can go in the implementation of ideas on regular trips.

“
Designing a motorcycle means much more than simply defining its proportions, surfaces and details. ”

Edgar Heinrich

Head designer BMW Motorrad

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Suitable motorcycles.

Heritage

R 12 G/S

Ready to go wild: the R 12 G/S will awaken your spontaneous desire for adventure. As soon as you get on it, you’ll feel the spirit of its role model, the legendary R 80 G/S. Start a journey that will clear your mind. Get off the streets, start having fun. Who’s going to stop you? The purist design of the retro enduro is only complete when it’s caked in mud. The Boxer sound is the perfect soundtrack for your wild ride. Back in the city, but still far removed from the daily grind. Hop off and feel the joy – pure #Soulfuel.

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Heritage

R 12 S

The R 12 S brings legendary genetics to the streets in a modern and stylish way. It combines the shapes and colours of the ultimate racing bike from the 1970s, the R 90 S, with modern technology, comfort, and driving dynamics, as well as extensive standard equipment. Based on the R 12 nineT, it gives you a unique riding experience with an unmistakable boxer punch – pure #Soulfuel. Let’s paint the town orange.

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R 12

You don't have to dream of California. This laid-back cruiser brings this unique nonchalance right to your doorstep. Its low seat height invites you to hop on immediately. As a thoroughly relaxed road surfer, you might want to give your ears some fitting music to listen to. And then: roadtrippin' towards an endless summer. Alternatively, you may simply want to listen to the sound of the boxer engine and let its drive system roll you through metropolises or rock around winding country roads. Enjoy this unique #Soulfuel feeling – life is easy on the R 12.

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